Plenty of folks use Microsoft Windows’ built-in antivirus protection, but sometimes you need more than what it offers. Security suites from independent companies like Bitdefender, Norton, and AVG can make it easier to stay on top of online security, by providing expanded and additional features that shield you more thoroughly.
The simplest way to get an alternative antivirus app is to buy a license directly from the software vendor, but it’s not the only method. If you’re willing to forgo the ease of a direct subscription, you can save a lot of money—as much as 50 to 75 percent off the regular list price.
Here’s how to do it.
Further reading: The best antivirus software for Windows
How to get cheap antivirus
You can get a steep discount in one of two ways. The first is through online stores that sell license keys. Typically the listings are for the most popular antivirus suites—and oftentimes with more options than direct through the vendor. Take for example Norton 360 Deluxe, our current top pick for antivirus software. On the Norton website, you’ll pay $50 for the first year, and it includes support for up to five devices. But go elsewhere and you’ll find options for a three-device plan and the five-device plan, for half as much—and sometimes with extra months, too.
A Norton 360 Deluxe license on PCWorld’s own software store is over 70 percent off the list price—and you get three extra months as well.
A Norton 360 Deluxe license on PCWorld’s own software store is over 70 percent off the list price—and you get three extra months as well.
PCWorld
A Norton 360 Deluxe license on PCWorld’s own software store is over 70 percent off the list price—and you get three extra months as well.
PCWorld
PCWorld
The second method works if you’re not looking to buy a subscription immediately. Subscribe to the email newsletter for the antivirus vendors you’re interested in, and you’ll receive periodic notifications about discounts. These sales aren’t always better than the persistent deals on the website, but several times a year, they’re worth pulling the trigger on.
Of these two approaches, buying a license key is the more reliable way to get continual savings. Just remember to cancel auto-renewal (when applicable) after you redeem a code.
How to get even bigger antivirus discounts
Every so often during the year, both antivirus vendors and online retailers will cut their sale prices further. Usually the period with the biggest discounts is Black Friday, but sometimes you’ll spot great prices at odd times—like Valentine’s Day. (Nothing’s more romantic than self-care, I guess.)
For example, Avast offered its Avast Premium Security plan for $60 for two years on Cyber Monday just last November—70 percent off the normal price. Meanwhile, on Valentine’s Day 2023, you could pick up a two-year subscription for Bitdefender Total Security for $25 on Newegg, or 67 percent off the retailer’s going price.
You can also periodically stop by PCWorld’s own software store, which offers steep discounts on antivirus licenses. The store’s discounts on software can vary depending on the time of year, with some price cuts slicing incredibly deep.
Where to get discounted antivirus software
As mentioned above, you can signup for email newsletters for the antivirus companies you’re interested in. You can also visit retailers like Amazon, Newegg, Best Buy, and B&H, plus the PCWorld Software Store. The PCWorld Software Store and Newegg usually have the widest selection of actual good deals (though Newegg’s best prices are when it offers extra discounts to its email newsletter subscribers). Always check the prices carefully, as not all of them will be good deals. Compare between stores and the actual company’s own deals, too.
That said, right now the PCWorld Software Store has some of the best prices I’ve seen—for example, a 10-device, 1-year license for AVG Internet Security is currently just $10. On Newegg, it’s $10 for only one PC (not 10), and on the AVG site, it’s $60.
Want to jump straight to the listings? Here are the direct links for the most popular antivirus software:
- Norton (Amazon, Best Buy, Newegg, Norton, PCWorld Software Store)
- AVG (Amazon, AVG, Best Buy, Newegg, PCWorld Software Store)
- McAfee (Amazon, Best Buy, McAfee, Newegg, PCWorld Software Store)
- Bitdefender (Amazon, B&H, Best Buy, Bitdefender, Newegg, PCWorld Software Store)
- Avast (Amazon, Avast, Best Buy, Newegg, PCWorld Software Store)
4 great AV deals right now
- Norton 360 Deluxe (5 devices, 1 year) — $25 on Amazon (List price $90)
- McAfee Total Protection (3 devices, 1 year) — $20 on Amazon (List price $100)
- AVG Internet Security (10 devices, 1 year) — $10 on PCWorld Software Store (List price $60)
- Bitdefender Total Security (5 devices, 1 year) — $30 on Newegg (List price $90)
Author: Alaina Yee, Senior Editor, PCWorld
A 14-year veteran of technology and video games journalism, Alaina Yee covers a variety of topics for PCWorld. Since joining the team in 2016, she’s written about CPUs, Windows, PC building, Chrome, Raspberry Pi, and much more—while also serving as PCWorld’s resident bargain hunter (#slickdeals). Currently her focus is on security, helping people understand how best to protect themselves online. Her work has previously appeared in PC Gamer, IGN, Maximum PC, and Official Xbox Magazine.